The Super Bowl 2026 halftime show will be headlined by Bad Bunny.
The NFL has officially selected the global music superstar to perform during Super Bowl LX, scheduled for February 8, 2026, at Levi’s Stadium in Santa Clara, California.
This decision signals a clear shift by the league — the halftime show is no longer just about legacy acts or nostalgia. It’s about global reach, cultural relevance, and modern dominance.
Why Bad Bunny Was Chosen for Super Bowl 2026
Bad Bunny isn’t a risky pick — he’s a calculated one.
He’s one of the most streamed artists in the world, consistently topping global charts and selling out stadiums across continents. More importantly, his fanbase extends far beyond the U.S., aligning perfectly with the NFL’s push toward international audiences.
From a branding perspective, this makes complete sense:
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Massive Gen-Z and millennial appeal
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Strong crossover between sports and pop culture
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Proven ability to command attention on the biggest stages
If the NFL’s goal is to keep the halftime show culturally relevant, Bad Bunny checks every box.
What to Expect From the Super Bowl 2026 Halftime Show
Expect energy. A lot of it.
Bad Bunny’s performances are known for:
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High-tempo music
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Bold visuals and stage design
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A mix of global hits and cultural statements
This won’t be a background performance people half-watch while grabbing snacks. It’s the kind of halftime show that dominates social media before, during, and after the game.
There’s also strong potential for surprise guest appearances — a staple of recent Super Bowl halftime shows — though nothing has been officially confirmed.
Why This Halftime Show Is a Big Deal
Super Bowl LX isn’t just another Super Bowl. It’s the 60th edition, and milestone games always carry extra weight.
Pairing that anniversary with a performer like Bad Bunny signals that the NFL wants this halftime show remembered — not just watched.
It’s also a reflection of where pop culture is heading. Latin music isn’t a niche genre anymore. It’s mainstream, global, and influential, and this halftime show cements that reality on the biggest possible stage.
When Will the Super Bowl 2026 Halftime Show Take Place?
The halftime show will occur midway through Super Bowl 2026 on Sunday, February 8, 2026, typically around 8:00 p.m. Eastern Time, depending on game flow.
Viewership is expected to reach well over 100 million globally, making it one of the most watched live musical performances of the year.
Final Take
The Super Bowl halftime show in 2026 isn’t playing it safe — it’s playing it smart.
Bad Bunny represents where music, culture, and global audiences intersect right now. For the NFL, that’s exactly the point.
Whether you’re tuning in for football or just the halftime spectacle, this is one performance you won’t be able to ignore.
